Planning the supply of rewards with cooperative promotion considerations in coalition loyalty programmes management

Coalition loyalty programmes (CLPs) are owned and operated as for-profit enterprises. We consider the ordering decisions of rewards that arise in this context, under a general setting in which not only is the demand for rewards uncertain, but also the CLP firm offers bonus points, a very common coop...

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Bibliographic Details
Published in:	The Journal of the Operational Research Society Vol. 66; no. 7; pp. 1140 - 1154
Main Authors:	Cao, Yuheng, Nsakanda, Aaron L, Diaby, Moustapha
Format:	Journal Article
Language:	English
Published:	London Taylor & Francis 01.07.2015 Palgrave Macmillan Palgrave Macmillan UK Taylor & Francis Ltd
Subjects:	aggregate planning Brand loyalty Business and Management Business models Cost control Currency Customer services General Paper General Papers Liability Linear programming Literature reviews Loyalty programs loyalty reward programmes Management Marketing Operations research Operations Research/Decision Theory optimization Purchasing stochastic linear programming Studies supply chain management stochastic linear programming loyalty reward programmes optimization supply chain management aggregate planning
ISSN:	0160-5682, 1476-9360
Online Access:	Get full text
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