The networked cultural diffusion of Korean wave

Purpose – The purpose of this paper is to examine the diffusion of a popular Korean music video on the video-sharing web site YouTube. It applies a webometric approach in the diffusion of innovations framework to study three elements of diffusion in a Web 2.0 environment: users, user-to-user relatio...

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Bibliographic Details
Published in:Online information review Vol. 39; no. 1; pp. 43 - 60
Main Authors: Xu, Weiai Wayne, Park, Ji Young, Park, Han Woo
Format: Journal Article
Language:English
Published: Bradford Emerald Group Publishing Limited 01.01.2015
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ISSN:1468-4527, 1468-4535
Online Access:Get full text
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