The impact of innovation and gratification on authentic experience, subjective well-being, and behavioral intention in tourism virtual reality: The moderating role of technology readiness

•The importance of virtual reality (VR) is growing rapidly in tourism-related areas.•This study develops a model incorporating innovation and gratification theories.•Innovation and gratification theories explain why consumers participate in VR.•Authentic experience and well-being mediate consumer be...

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Vydané v:Telematics and informatics Ročník 49; s. 101349
Hlavní autori: Kim, Myung Ja, Lee, Choong-Ki, Preis, Michael W.
Médium: Journal Article
Jazyk:English
Vydavateľské údaje: Oxford Elsevier Ltd 01.06.2020
Elsevier Science Ltd
Predmet:
Adoption of innovations
Attributes
Authentic experience
Authenticity
Behavior
Diffusion
Experience
Gratification
Innovation diffusion
Innovations
Optimism
Playfulness
Psychological factors
Simplicity
Subjective well-being
Subjectivity
Technology
Technology readiness
Technology utilization
Tourism
Uses and gratifications
Virtual reality
Virtual reality (VR)
Virtual reality tourism
Well being
Subjective well-being
Tourism
Innovation diffusion
Technology readiness
Virtual reality (VR)
Uses and gratifications
ISSN:0736-5853, 1879-324X
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Popis
Shrnutí:•The importance of virtual reality (VR) is growing rapidly in tourism-related areas.•This study develops a model incorporating innovation and gratification theories.•Innovation and gratification theories explain why consumers participate in VR.•Authentic experience and well-being mediate consumer behavior on VR tourism.•Technology readiness moderates the relationship between well-being and intention. Despite the increasing amount of attention paid to virtual reality (VR) tourism and the rising importance of VR tourism, a theoretically integrated model of behavior has not been developed. To fill this void, we build and test a framework based on both innovation diffusion and uses and gratifications theories to explain why people participate in VR tourism. The moderating role of VR tourists’ technology readiness (optimism and innovativeness) between subjective well-being and behavioral intention is also examined. Results demonstrate that authentic experience and subjective well-being are affected by simplicity, benefit, compatibility (attributes of innovation diffusion), informativeness, social interactivity, and playfulness (uses and gratifications attributes). Behavioral intention is more positively influenced by subjective well-being than by authentic experience. The moderating role of technology readiness between subjective well-being and behavioral intention is stronger in individuals with high optimism and innovativeness than their counterparts with low optimism and innovativeness.
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ISSN:0736-5853
1879-324X
DOI:10.1016/j.tele.2020.101349