Kopalle, P. K., Gangwar, M., Kaplan, A., Ramachandran, D., Reinartz, W., & Rindfleisch, A. (2022). Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities. International journal of research in marketing, 39(2), 522-540. https://doi.org/10.1016/j.ijresmar.2021.11.002
Citace podle Chicago (17th ed.)Kopalle, Praveen K., Manish Gangwar, Andreas Kaplan, Divya Ramachandran, Werner Reinartz, a Aric Rindfleisch. "Examining Artificial Intelligence (AI) Technologies in Marketing via a Global Lens: Current Trends and Future Research Opportunities." International Journal of Research in Marketing 39, no. 2 (2022): 522-540. https://doi.org/10.1016/j.ijresmar.2021.11.002.
Citace podle MLA (9th ed.)Kopalle, Praveen K., et al. "Examining Artificial Intelligence (AI) Technologies in Marketing via a Global Lens: Current Trends and Future Research Opportunities." International Journal of Research in Marketing, vol. 39, no. 2, 2022, pp. 522-540, https://doi.org/10.1016/j.ijresmar.2021.11.002.