Click efficiency: a unified optimal ranking for online Ads and documents

Ranking of search results and ads has traditionally been studied separately. The probability ranking principle is commonly used to rank the search results while the ranking based on expected profits is commonly used for paid placement of ads. These rankings try to maximize the expected utilities bas...

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Bibliographic Details
Published in:	Journal of intelligent information systems Vol. 46; no. 3; pp. 531 - 562
Main Authors:	Balakrishnan, Raju, Kambhampati, Subbarao
Format:	Journal Article
Language:	English
Published:	New York Springer US 01.06.2016 Springer Nature B.V
Subjects:	Analysis Approximation Artificial Intelligence Auctions Computer Science Data Structures and Information Theory Documents Efficiency Equilibrium Game theory Hierarchies Information Storage and Retrieval Intelligent systems IT in Business Mathematical analysis Mathematical models Natural Language Processing (NLP) Online advertising Optimization Probability Profits Ranking Ratings & rankings Revenues Search engines Searching Studies User behavior Utilities Web content delivery Auctions Click models Ad ranking Document ranking Diversity
ISSN:	0925-9902, 1573-7675
Online Access:	Get full text
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