Posting to impress? Organizational impression management tactics multinational firms employ to showcase innovations supporting SDGs

Multinational enterprises (MNEs) play a significant role in promoting innovation and implementing Sustainable Development Goals (SDGs). MNEs have embraced social media use not only to promote themselves, but also to engage with various stakeholders. Using mixed methods such as Python programming scr...

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Vydané v:	Journal of cleaner production Ročník 480; s. 144055
Hlavní autori:	Frutos-Bencze, Dinorah, Bachmann, Pavel, Gigliotti, Robert, Ježek, Bruno
Médium:	Journal Article
Jazyk:	English
Vydavateľské údaje:	Elsevier Ltd 15.11.2024
Predmet:	citizen participation Facebook (FB) industry Innovation Multinational enterprises (MNEs) Organizational impression management (OIM) tactics Social media stakeholders sustainable development Sustainable development goals (SDGs) Innovation Multinational enterprises (MNEs) Facebook (FB) Sustainable development goals (SDGs) Social media Organizational impression management (OIM) tactics
ISSN:	0959-6526
On-line prístup:	Získať plný text
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