Value co‐creation in online healthcare communities: The impact of patients’ reference frames on cure and care

The gradual transition of health care toward businesses during the past 50 years has converted passive patients into active customers. In our digital society, patients increasingly use online health communities to satisfy complex needs that healthcare professionals leave unmet, including the creatio...

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Bibliographic Details

Published in:	Psychology & marketing Vol. 35; no. 9; pp. 629 - 639
Main Authors:	Oerle, Sarah, Lievens, Annouk, Mahr, Dominik
Format:	Journal Article
Language:	English
Published:	Hoboken Wiley Periodicals Inc 01.09.2018
Subjects:	healthcare communities Medical personnel Online information services other referencing Patients Physician patient relationships self‐referencing Telemedicine value co‐creation
ISSN:	0742-6046, 1520-6793
Online Access:	Get full text
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