Reconceptualizing Franchisee Performance: A Configurational Approach in a Base‐of‐the‐Pyramid Context

This paper proposes and tests a new conceptual framing for franchisee performance that draws on institutional complexity to explore the interaction of corporate, market, and relational logics of performance. Extant research draws on corporate and market logics to explain performance; however, this d...

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Bibliographic Details

Published in:	British journal of management Vol. 36; no. 1; pp. 17 - 33
Main Authors:	Newbery, Robert, McKague, Kevin, Muñoz, Pablo, Kimmitt, Jonathan
Format:	Journal Article
Language:	English
Published:	London Blackwell Publishing Ltd 01.01.2025
Subjects:	Comparative analysis Context Frame analysis Interlocking directorates Markets Sales
ISSN:	1045-3172, 1467-8551
Online Access:	Get full text
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