Mapping the prestige and social value of occupations in the digital economy

•Occupational prestige and occupational social value are distinct evaluation axes.•Digital economy occupations score worse than corresponding non-digital occupations.•Ethnic minorities and younger people see digital economy occupations more favorably.•There is high variance in the evaluation of digi...

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Veröffentlicht in:Journal of business research Jg. 180; S. 114716
Hauptverfasser: Newlands, Gemma, Lutz, Christoph
Format: Journal Article
Sprache:Englisch
Veröffentlicht: Elsevier Inc 01.07.2024
Schlagworte:
Artificial Intelligence
Digital Economy
Gig Economy
Occupational Prestige
Occupational Stratification
Social Media
Occupational Stratification
Gig Economy
Social Media
Digital Economy
Artificial Intelligence
Occupational Prestige
ISSN:0148-2963, 1873-7978
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Zusammenfassung:•Occupational prestige and occupational social value are distinct evaluation axes.•Digital economy occupations score worse than corresponding non-digital occupations.•Ethnic minorities and younger people see digital economy occupations more favorably.•There is high variance in the evaluation of digital economy occupation groups.•Many digital economy occupations suffer from a perceived social value deficit. With the emergence of the digital economy, the occupational landscape in many countries has undergone major transformations. While scholars have started to study the working conditions of digital economy occupations such as app-based food delivery couriers and social media influencers, assessing societal perceptions of these occupations remains uncharted territory. This article provides a substantive contribution through an in-depth analysis of occupational prestige and occupational social value perceptions across 76 UK digital economy occupations. Leveraging two expansive surveys with more than 2400 respondents, the findings show that these nascent occupations tend to have modest prestige, and that their perceived social value is lower than that of analogous non-digital occupations. Socio-economic factors and attitudes foster variability in societal perceptions. The research thus advances a nuanced understanding of the evolving digital economy, providing evidence for fellow researchers, policymakers, and the larger public, for whom the results help contextualize career choices and occupational identities.
ISSN:0148-2963
1873-7978
DOI:10.1016/j.jbusres.2024.114716