Item non-response rates: a comparison of online and paper questionnaires

Item non-response rates are a significant factor affecting the quality of questionnaire data. This article looks at the impact that the mode of administration might have on item non-response rates. Using closely matched groups of respondents (n = 466) it compares item non-response rates for near-ide...

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Veröffentlicht in:International journal of social research methodology Jg. 12; H. 4; S. 281 - 291
1. Verfasser: Denscombe, Martyn
Format: Journal Article
Sprache:Englisch
Veröffentlicht: Routledge 01.10.2009
Schlagworte:
Data
fixed-choice questions
item non-response rates
Methodology (Data Analysis)
Methodology (Data Collection)
mode effect
online questionnaires
open-ended questions
Quality
Research Responses
Research Subjects
ISSN:1364-5579, 1464-5300
Online-Zugang:Volltext
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Zusammenfassung:Item non-response rates are a significant factor affecting the quality of questionnaire data. This article looks at the impact that the mode of administration might have on item non-response rates. Using closely matched groups of respondents (n = 466) it compares item non-response rates for near-identical versions of online and paper questionnaires. The research also analyses the difference between fixed-choice and open-ended questions in terms of their respective item non-response rates. Findings from the research indicate that the administration of questionnaires online, while it might have relatively little impact on the item non-response rates for fixed-choice questions, would seem to reduce item non-response rates where the questions are open-ended and require respondents to provide unstructured text-based answers.
Bibliographie:ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
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ISSN:1364-5579
1464-5300
DOI:10.1080/13645570802054706