Item non-response rates: a comparison of online and paper questionnaires

Item non-response rates are a significant factor affecting the quality of questionnaire data. This article looks at the impact that the mode of administration might have on item non-response rates. Using closely matched groups of respondents (n = 466) it compares item non-response rates for near-ide...

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Vydáno v:	International journal of social research methodology Ročník 12; číslo 4; s. 281 - 291
Hlavní autor:	Denscombe, Martyn
Médium:	Journal Article
Jazyk:	angličtina
Vydáno:	Routledge 01.10.2009
Témata:	Data fixed-choice questions item non-response rates Methodology (Data Analysis) Methodology (Data Collection) mode effect online questionnaires open-ended questions Quality Research Responses Research Subjects
ISSN:	1364-5579, 1464-5300
On-line přístup:	Získat plný text
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Shrnutí:	Item non-response rates are a significant factor affecting the quality of questionnaire data. This article looks at the impact that the mode of administration might have on item non-response rates. Using closely matched groups of respondents (n = 466) it compares item non-response rates for near-identical versions of online and paper questionnaires. The research also analyses the difference between fixed-choice and open-ended questions in terms of their respective item non-response rates. Findings from the research indicate that the administration of questionnaires online, while it might have relatively little impact on the item non-response rates for fixed-choice questions, would seem to reduce item non-response rates where the questions are open-ended and require respondents to provide unstructured text-based answers.
Bibliografie:	ObjectType-Article-1 SourceType-Scholarly Journals-1 ObjectType-Feature-2 content type line 23
ISSN:	1364-5579 1464-5300
DOI:	10.1080/13645570802054706