Preliminary Evaluation of Educational Outreach to Promote Colorectal Cancer Screening Among South Asians in the San Francisco Bay Area

Culturally-tailored interventions increase rates of colorectal cancer (CRC) screening in diverse populations. South Asian Americans have very low rates of CRC screening. Targeted interventions may improve community awareness and likelihood of undergoing screening. We identified and recruited multipl...

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Bibliographic Details
Published in:Journal of immigrant and minority health Vol. 22; no. 4; pp. 873 - 877
Main Authors: Mukherjea, Arnab, Ansari, Zahra K., Senthil Kumar, Sailakshmi, Katyal, Toshali, Sahota, Dilpreet S., Handa, Raja, Ivey, Susan L.
Format: Journal Article
Language:English
Published: New York Springer US 01.08.2020
Springer Nature B.V
Subjects:
Acceptance
Adult
Aged
Aged, 80 and over
Asian Americans
Asian Americans - education
Asians
Beliefs
Brief Communication
Brochures
Cancer
Cancer screening
College Science
Colorectal cancer
Colorectal carcinoma
Colorectal Neoplasms - diagnosis
Colorectal Neoplasms - ethnology
Community
Community centers
Comparative Law
Cultural Competency
Early Detection of Cancer - methods
Female
Friendship
Health Behavior
Health Education - methods
Health Knowledge, Attitudes, Practice - ethnology
Humans
Instructional Materials
International & Foreign Law
Intervention
Islam
Male
Medical diagnosis
Medical screening
Medicine
Medicine & Public Health
Middle Aged
Minority Groups
Outreach programs
Patient Acceptance of Health Care - ethnology
Physicians
Polls & surveys
Private International Law
Public Health
San Francisco
Site Selection
Socioeconomic Factors
Sociology
South Asian cultural groups
Tests
Translation
San Francisco
Community outreach
Colorectal cancer screening
South Asian Americans
Culturally-tailored interventions
Cultural messaging
ISSN:1557-1912, 1557-1920, 1557-1920
Online Access:Get full text
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Description
Summary:Culturally-tailored interventions increase rates of colorectal cancer (CRC) screening in diverse populations. South Asian Americans have very low rates of CRC screening. Targeted interventions may improve community awareness and likelihood of undergoing screening. We identified and recruited multiple South Asian-serving community and religious centers to conduct South Asian physician-led presentations about CRC screening. A post-presentation survey tool was used to evaluate CRC screening history, intent to screen, and acceptance of a tailored brochure. In a convenience sample of 103 surveys, many participants had not undergone screening in the past (48%), and intent to screen after the presentation was high in those previously not screened (87%). Those who took a culturally-tailored brochure said they would share materials with family and friends (95% and 39% respectively). Our results support earlier findings of success in culturally-tailored interventions and indicate acceptance of culturally-tailored CRC screening outreach in community sites.
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ISSN:1557-1912
1557-1920
1557-1920
DOI:10.1007/s10903-019-00965-8