Information disclosure in e-commerce: A systematic review and agenda for future research

Consumers disclose their private information to merchants when shopping online or responding to marketing campaigns despite their privacy concerns. Such disclosure is invaluable for business; thus, it is crucial to understand why, how, and with what outcomes consumers decide to share their informati...

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Bibliographic Details
Published in:Journal of business research Vol. 126; pp. 221 - 238
Main Authors: Kolotylo-Kulkarni, Malgorzata, Xia, Weidong, Dhillon, Gurpreet
Format: Journal Article
Language:English
Published: Elsevier Inc 01.03.2021
Elsevier B.V
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ISSN:0148-2963
Online Access:Get full text
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