Information disclosure in e-commerce: A systematic review and agenda for future research
Consumers disclose their private information to merchants when shopping online or responding to marketing campaigns despite their privacy concerns. Such disclosure is invaluable for business; thus, it is crucial to understand why, how, and with what outcomes consumers decide to share their informati...
Saved in:
| Published in: | Journal of business research Vol. 126; pp. 221 - 238 |
|---|---|
| Main Authors: | , , |
| Format: | Journal Article |
| Language: | English |
| Published: |
Elsevier Inc
01.03.2021
Elsevier B.V |
| Subjects: | |
| ISSN: | 0148-2963 |
| Online Access: | Get full text |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!