Information disclosure in e-commerce: A systematic review and agenda for future research

Consumers disclose their private information to merchants when shopping online or responding to marketing campaigns despite their privacy concerns. Such disclosure is invaluable for business; thus, it is crucial to understand why, how, and with what outcomes consumers decide to share their informati...

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Veröffentlicht in:Journal of business research Jg. 126; S. 221 - 238
Hauptverfasser: Kolotylo-Kulkarni, Malgorzata, Xia, Weidong, Dhillon, Gurpreet
Format: Journal Article
Sprache:Englisch
Veröffentlicht: Elsevier Inc 01.03.2021
Elsevier B.V
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ISSN:0148-2963
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Abstract Consumers disclose their private information to merchants when shopping online or responding to marketing campaigns despite their privacy concerns. Such disclosure is invaluable for business; thus, it is crucial to understand why, how, and with what outcomes consumers decide to share their information. However, extant evidence on this topic remains fragmented and inconclusive. This study aims to establish how information disclosure in e-commerce has been defined, consolidate and systematize extant evidence on it, review conceptual foundations and methodologies, and provide recommendations for further research. Therefore, we conduct a review of studies on disclosure in e-commerce and provide a synopsis of its dimensions, antecedents, and consequences. Our analysis reveals insights on how disclosure is studied and the elements that play a role in it. To help set directions for future research, we present an integrated theoretical model and a set of propositions regarding consumers’ disclosure in e-commerce.
AbstractList Consumers disclose their private information to merchants when shopping online or responding to marketing campaigns despite their privacy concerns. Such disclosure is invaluable for business; thus, it is crucial to understand why, how, and with what outcomes consumers decide to share their information. However, extant evidence on this topic remains fragmented and inconclusive. This study aims to establish how information disclosure in e-commerce has been defined, consolidate and systematize extant evidence on it, review conceptual foundations and methodologies, and provide recommendations for further research. Therefore, we conduct a review of studies on disclosure in e-commerce and provide a synopsis of its dimensions, antecedents, and consequences. Our analysis reveals insights on how disclosure is studied and the elements that play a role in it. To help set directions for future research, we present an integrated theoretical model and a set of propositions regarding consumers’ disclosure in e-commerce.
Audience Trade
Academic
Author Kolotylo-Kulkarni, Malgorzata
Xia, Weidong
Dhillon, Gurpreet
Author_xml – sequence: 1
  givenname: Malgorzata
  orcidid: 0000-0002-1445-0403
  surname: Kolotylo-Kulkarni
  fullname: Kolotylo-Kulkarni, Malgorzata
  email: malgorzata.kolotylo-kulkarni@drake.edu
  organization: Drake University, Des Moines, IA, USA
– sequence: 2
  givenname: Weidong
  orcidid: 0000-0003-3855-0705
  surname: Xia
  fullname: Xia, Weidong
  email: xiaw@fiu.edu
  organization: Florida International University, College of Business, Florida International University, 11200 S. W. 8th Street, Miami, FL 33199, USA
– sequence: 3
  givenname: Gurpreet
  surname: Dhillon
  fullname: Dhillon, Gurpreet
  email: gdhillon@uncg.edu
  organization: University of North Carolina at Greensboro, Bryan School of Business and Economics, 516 Stirling Street, Greensboro, NC 27412, USA
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Keywords Privacy
E-commerce
Online information disclosure
Information disclosure
Language English
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Snippet Consumers disclose their private information to merchants when shopping online or responding to marketing campaigns despite their privacy concerns. Such...
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SubjectTerms Business schools
Disclosure of information
E-commerce
Electronic commerce
Information disclosure
Online information disclosure
Privacy
Title Information disclosure in e-commerce: A systematic review and agenda for future research
URI https://dx.doi.org/10.1016/j.jbusres.2020.12.006
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