Ethical sensitivity in consumers’ decision-making: The mediating and moderating role of internal locus of control

•The relationships among CES, ethical judgment and ECB are explored are .•The study partially validates the Hunt-Vitell general theory of marketing ethics.•iLOC) positively moderates the relationship between ethical judgment and ethical consumption behavior (ECB).•iLOC mediates the relationship betw...

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Bibliographic Details
Published in:	Journal of business research Vol. 131; pp. 168 - 182
Main Authors:	Toti, Jean-François, Diallo, Mbaye Fall, Huaman-Ramirez, Richard
Format:	Journal Article
Language:	English
Published:	Elsevier Inc 01.07.2021 Elsevier B.V
Subjects:	Analysis Business schools Consumer’s ethical decision-making Consumption (Economics) Decision-making Ethical consumption Ethical judgment Ethical sensitivity Locus of control Marketing research Product management CES Locus of control Ethical consumption ECB iLOC AHO Consumer’s ethical decision-making Ethical sensitivity Ethical judgment
ISSN:	0148-2963, 1873-7978
Online Access:	Get full text
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