Building corporate reputation through corporate social responsibility: the mediation role of employer branding

PurposeThe paper analyses the link between corporate social responsibility (CSR), employer branding (EB), and corporate reputation (CR). Considering the signaling theory and social commitment of organisations, the paper investigates the role of EB as a mediator.Design/methodology/approachData were c...

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Bibliographic Details
Published in:	International journal of social economics Vol. 49; no. 12; pp. 1770 - 1786
Main Authors:	Binu Raj, Asha, N., Akbar Jan, A.K., Subramani
Format:	Journal Article
Language:	English
Published:	Bradford Emerald Publishing Limited 27.09.2022 Emerald Group Publishing Limited
Subjects:	Brand image Brands Companies Conceptual models Corporate image Employees Employers Ethics Human resource management Information technology Interest groups Internal customers Job hunting Literature reviews Mediation Peer review Peers Reputations Social commitment Social responsibility Stakeholders Structural equation modeling Theory Corporate reputation Employer attractiveness Employee value proposition Corporate social responsibility Employer branding Signalling theory
ISSN:	0306-8293, 1758-6712
Online Access:	Get full text
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