Market bifurcations in board sports: How consumers shape markets through boundary work

The market-shaping literature recognizes that consumers are actors who can shape markets. However, research into the mechanisms of consumption-driven market-shaping is only emerging. This paper shows that one way in which consumers shape markets is through boundary work, as consumers make, break, an...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Journal of business research Jg. 122; S. 38 - 50
Hauptverfasser:	Diaz Ruiz, Carlos, Makkar, Marian
Format:	Journal Article
Sprache:	Englisch
Veröffentlicht:	Elsevier Inc 01.01.2021 Elsevier B.V
Schlagworte:	Boundary objects Boundary work Business schools Market boundaries Market-shaping Marketing research Sports marketing User innovation Sports marketing Market boundaries Market-shaping Boundary objects Boundary work User innovation
ISSN:	0148-2963, 1873-7978
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!