Market bifurcations in board sports: How consumers shape markets through boundary work

The market-shaping literature recognizes that consumers are actors who can shape markets. However, research into the mechanisms of consumption-driven market-shaping is only emerging. This paper shows that one way in which consumers shape markets is through boundary work, as consumers make, break, an...

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Vydané v:	Journal of business research Ročník 122; s. 38 - 50
Hlavní autori:	Diaz Ruiz, Carlos, Makkar, Marian
Médium:	Journal Article
Jazyk:	English
Vydavateľské údaje:	Elsevier Inc 01.01.2021 Elsevier B.V
Predmet:	Boundary objects Boundary work Business schools Market boundaries Market-shaping Marketing research Sports marketing User innovation Sports marketing Market boundaries Market-shaping Boundary objects Boundary work User innovation
ISSN:	0148-2963, 1873-7978
On-line prístup:	Získať plný text
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