A Mathematical Model for Customer Segmentation Leveraging Deep Learning, Explainable AI, and RFM Analysis in Targeted Marketing

In the evolving landscape of targeted marketing, integrating deep learning (DL) and explainable AI (XAI) offers a promising avenue for enhanced customer segmentation. This paper introduces a groundbreaking approach, DeepLimeSeg, which synergizes DL methodologies with Lime-based Explainability to seg...

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Bibliographic Details
Published in:	Mathematics (Basel) Vol. 11; no. 18; p. 3930
Main Authors:	Talaat, Fatma M., Aljadani, Abdussalam, Alharthi, Bshair, Farsi, Mohammed A., Badawy, Mahmoud, Elhosseini, Mostafa
Format:	Journal Article
Language:	English
Published:	Basel MDPI AG 01.09.2023
Subjects:	Algorithms Behavior Cluster analysis Clustering Customer satisfaction customer segmentation Customers Datasets Decision making Decision trees Deep learning Demographics Empirical analysis Explainable artificial intelligence explainable artificial intelligence (XAI) Machine learning Market segmentation Market strategy Marketing Mathematical analysis mathematical model Mathematical models Mathematics Methods recency, frequency, and monetary (RFM) Robustness (mathematics) Segmentation Segments Vector quantization Saudi Arabia
ISSN:	2227-7390, 2227-7390
Online Access:	Get full text
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