The more open, the better? Research on the influence of subject diversity on trust of tourism platforms

PurposeThe continuous impact of the pandemic and the downturn of the global economy have brought new challenges to the tourism industry. In this context, effectively attracting consumers and improving user stickiness are the top priorities of tourism platform companies. This study explores the impac...

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Bibliographic Details
Published in:	Marketing intelligence & planning Vol. 41; no. 8; pp. 1213 - 1235
Main Authors:	Xu, Siyuan, Mou, Yupeng, Ding, Zhihua
Format:	Journal Article
Language:	English
Published:	Bradford Emerald Publishing Limited 07.11.2023 Emerald Group Publishing Limited
Subjects:	Brand loyalty Consumer behavior Consumers Corporate image Ethics Global economy Monopolies Privacy Purchase intention Social responsibility Supervision Tourism User stickiness Data user monopoly Subject diversity Social responsibility Benevolence-based trust Competence-based trust
ISSN:	0263-4503, 1758-8049
Online Access:	Get full text
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