Understanding Consumer Perspectives of Bio-Based Products—A Comparative Case Study from Ireland and The Netherlands

The bioeconomy can support Europe’s transition to a low-carbon economy and help to meet key international, European and member state sustainability targets through the provision of bio-based products and energy derived from sustainably sourced biomass. A successful implementation of a bio-based econ...

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Vydáno v:	Sustainability Ročník 13; číslo 11; s. 6062
Hlavní autoři:	Gaffey, James, McMahon, Helena, Marsh, Emily, Vehmas, Kaisa, Kymäläinen, Tiina, Vos, John
Médium:	Journal Article
Jazyk:	angličtina
Vydáno:	Basel MDPI AG 01.06.2021
Témata:	Biological products Case studies Climate change Comparative analysis Consumer preferences Consumers Consumption Emissions Influence Marketing Sustainable development Value chain Willingness to pay Netherlands Ireland Europe
ISSN:	2071-1050, 2071-1050
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Abstract	The bioeconomy can support Europe’s transition to a low-carbon economy and help to meet key international, European and member state sustainability targets through the provision of bio-based products and energy derived from sustainably sourced biomass. A successful implementation of a bio-based economy in Europe will, however, require a profound transformation of our production and consumption patterns. Consumer behavior will play a major role in supporting the successful transition to a bio-based economy. This paper uses a structured quantitative survey approach to gain an understanding of consumer perspectives in relation to bio-based products. Conducted among 18–75-year-old consumers in Ireland and the Netherlands, the study indicates that consumers in both countries have a relatively positive outlook regarding bio-based products, with Irish consumers showing a slightly more positive outlook. The study finds that a larger majority of Irish consumers would prefer buying bio-based products as opposed to fossil-based products, while Irish consumers also have a slightly more positive impression than Dutch consumers that their consumer choices can be beneficial for the environment.
AbstractList	The bioeconomy can support Europe’s transition to a low-carbon economy and help to meet key international, European and member state sustainability targets through the provision of bio-based products and energy derived from sustainably sourced biomass. A successful implementation of a bio-based economy in Europe will, however, require a profound transformation of our production and consumption patterns. Consumer behavior will play a major role in supporting the successful transition to a bio-based economy. This paper uses a structured quantitative survey approach to gain an understanding of consumer perspectives in relation to bio-based products. Conducted among 18–75-year-old consumers in Ireland and the Netherlands, the study indicates that consumers in both countries have a relatively positive outlook regarding bio-based products, with Irish consumers showing a slightly more positive outlook. The study finds that a larger majority of Irish consumers would prefer buying bio-based products as opposed to fossil-based products, while Irish consumers also have a slightly more positive impression than Dutch consumers that their consumer choices can be beneficial for the environment.
Audience	Academic
Author	Marsh, Emily Kymäläinen, Tiina McMahon, Helena Gaffey, James Vehmas, Kaisa Vos, John
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