Understanding Consumer Perspectives of Bio-Based Products—A Comparative Case Study from Ireland and The Netherlands

The bioeconomy can support Europe’s transition to a low-carbon economy and help to meet key international, European and member state sustainability targets through the provision of bio-based products and energy derived from sustainably sourced biomass. A successful implementation of a bio-based econ...

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Bibliographic Details
Published in:Sustainability Vol. 13; no. 11; p. 6062
Main Authors: Gaffey, James, McMahon, Helena, Marsh, Emily, Vehmas, Kaisa, Kymäläinen, Tiina, Vos, John
Format: Journal Article
Language:English
Published: Basel MDPI AG 01.06.2021
Subjects:
Biological products
Case studies
Climate change
Comparative analysis
Consumer preferences
Consumers
Consumption
Emissions
Influence
Marketing
Sustainable development
Value chain
Willingness to pay
Netherlands
Ireland
Europe
ISSN:2071-1050, 2071-1050
Online Access:Get full text
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Summary:The bioeconomy can support Europe’s transition to a low-carbon economy and help to meet key international, European and member state sustainability targets through the provision of bio-based products and energy derived from sustainably sourced biomass. A successful implementation of a bio-based economy in Europe will, however, require a profound transformation of our production and consumption patterns. Consumer behavior will play a major role in supporting the successful transition to a bio-based economy. This paper uses a structured quantitative survey approach to gain an understanding of consumer perspectives in relation to bio-based products. Conducted among 18–75-year-old consumers in Ireland and the Netherlands, the study indicates that consumers in both countries have a relatively positive outlook regarding bio-based products, with Irish consumers showing a slightly more positive outlook. The study finds that a larger majority of Irish consumers would prefer buying bio-based products as opposed to fossil-based products, while Irish consumers also have a slightly more positive impression than Dutch consumers that their consumer choices can be beneficial for the environment.
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ISSN:2071-1050
2071-1050
DOI:10.3390/su13116062