Generation Z Food Waste, Diet and Consumption Habits: A Finnish Social Design Study with Future Consumers

This article presents a Finnish social design study that was targeted at future Generation Z consumers. The main objective was to gain understanding of the target group’s attitudes, routines and skills relating to food consumption, diets and food waste within their households. The sustainability fra...

Celý popis

Uložené v:
Podrobná bibliografia
Vydané v:Sustainability Ročník 13; číslo 4; s. 2124
Hlavní autori: Kymäläinen, Tiina, Seisto, Anu, Malila, Roosa
Médium: Journal Article
Jazyk:English
Vydavateľské údaje: Basel MDPI AG 01.02.2021
Predmet:
Agricultural production
Attitudes
Case studies
Climatic changes
Consumer behavior
Consumers
Consumption
Cooking
Ecological footprint
Ecology
Focus groups
Food waste
Generation Z
Households
Marketing research
Research methodology
Social aspects
Social research
Sustainability
Finland
ISSN:2071-1050, 2071-1050
On-line prístup:Získať plný text
Tagy: Pridať tag
Žiadne tagy, Buďte prvý, kto otaguje tento záznam!
Popis
Shrnutí:This article presents a Finnish social design study that was targeted at future Generation Z consumers. The main objective was to gain understanding of the target group’s attitudes, routines and skills relating to food consumption, diets and food waste within their households. The sustainability framework studied the Generation Z experience, obstacles and opportunities relating to behavior patterns, in addition with current habits—with respect to planning, shopping, cooking, eating and storing—and future motivations. The aim of the social design investigations was to provide contributions to the design outcome: a behavior change application that steered young consumers’ behavior patterns towards a more sustainable direction. The design framework was applied in two case studies that focused on 17–26-year-old consumers in Finland. The main method was qualitative online focus group discussions. Based on the results, the most important behavior change opportunities related to social aspects, the role of company sponsoring, localization and context-awareness potential in young consumers’ close environment and the need to engage wider sustainability aspects—such as carbon footprint, comparison of diets and financial savings—to the behavior change framework. Based on the results, the participants took the climate change challenge associated with food waste and biased diets very seriously.
Bibliografia:ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
content type line 14
ISSN:2071-1050
2071-1050
DOI:10.3390/su13042124