A systemic approach of communication in multiple stakeholder settings: challenges and future research directions from a multidisciplinary perspective

In this article we adopt a systemic view to investigate the multidisciplinary challenges for managing communication within complex multistakeholder settings. We zoom in on communication challenges from a multilevel perspective distinguishing a macro level (i.e. the entire stakeholder network), a mes...

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Bibliographic Details
Published in:International journal of advertising Vol. 42; no. 1; pp. 201 - 226
Main Authors: Lievens, Annouk, Moons, Ingrid
Format: Journal Article
Language:English
Published: Routledge 02.01.2023
Subjects:
ecosystem
multidisciplinary perspective
multistakeholder communication
stakeholder engagement
ISSN:0265-0487, 1759-3948
Online Access:Get full text
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Summary:In this article we adopt a systemic view to investigate the multidisciplinary challenges for managing communication within complex multistakeholder settings. We zoom in on communication challenges from a multilevel perspective distinguishing a macro level (i.e. the entire stakeholder network), a meso level (i.e. communication and media players connecting the macro - and micro level) and a micro level (i.e. stakeholder engagement journey). In doing so, we review literature from multiple research domains within and across marketing communication and (social) sciences disciplines, we derive the main research gaps and propose a more diversified and multidisciplinary approach in addressing future communication research in complex multistakeholder settings.
ISSN:0265-0487
1759-3948
DOI:10.1080/02650487.2022.2150953