Development of parasocial interaction relationships

The parasocial interaction relationship development process was explored by applying principles of uncertainty reduction theory. Results suggested that parasocial relationship development follows a path from (a) social and task attraction to (b) parasocial interaction to (c) a sense of relationship...

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Bibliographic Details
Published in:Journal of broadcasting & electronic media Vol. 31; no. 3; pp. 279 - 292
Main Authors: Rubin, Rebecca B., McHugh, Michael P.
Format: Journal Article
Language:English
Published: Taylor & Francis Group 01.06.1987
Broadcast Education Association
Subjects:
College Students
Midwestern States
Programming (Broadcast)
Social aspects
Social Interaction
Television personalities
Television Viewing
ISSN:0883-8151, 1550-6878
Online Access:Get full text
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Summary:The parasocial interaction relationship development process was explored by applying principles of uncertainty reduction theory. Results suggested that parasocial relationship development follows a path from (a) social and task attraction to (b) parasocial interaction to (c) a sense of relationship importance. Length of exposure to the television character was not related to parasocial interaction in the path model. The study affirmed the contribution of interpersonal communication theories to understanding relationships people have with television personalities. Implications for future research were explored.
Bibliography:ObjectType-Article-1
SourceType-Scholarly Journals-1
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ISSN:0883-8151
1550-6878
DOI:10.1080/08838158709386664