Development of parasocial interaction relationships

The parasocial interaction relationship development process was explored by applying principles of uncertainty reduction theory. Results suggested that parasocial relationship development follows a path from (a) social and task attraction to (b) parasocial interaction to (c) a sense of relationship...

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Vydáno v:Journal of broadcasting & electronic media Ročník 31; číslo 3; s. 279 - 292
Hlavní autoři: Rubin, Rebecca B., McHugh, Michael P.
Médium: Journal Article
Jazyk:angličtina
Vydáno: Taylor & Francis Group 01.06.1987
Broadcast Education Association
Témata:
College Students
Midwestern States
Programming (Broadcast)
Social aspects
Social Interaction
Television personalities
Television Viewing
ISSN:0883-8151, 1550-6878
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Shrnutí:The parasocial interaction relationship development process was explored by applying principles of uncertainty reduction theory. Results suggested that parasocial relationship development follows a path from (a) social and task attraction to (b) parasocial interaction to (c) a sense of relationship importance. Length of exposure to the television character was not related to parasocial interaction in the path model. The study affirmed the contribution of interpersonal communication theories to understanding relationships people have with television personalities. Implications for future research were explored.
Bibliografie:ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
content type line 23
ISSN:0883-8151
1550-6878
DOI:10.1080/08838158709386664