Development of parasocial interaction relationships

The parasocial interaction relationship development process was explored by applying principles of uncertainty reduction theory. Results suggested that parasocial relationship development follows a path from (a) social and task attraction to (b) parasocial interaction to (c) a sense of relationship...

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Bibliographic Details
Published in:Journal of broadcasting & electronic media Vol. 31; no. 3; pp. 279 - 292
Main Authors: Rubin, Rebecca B., McHugh, Michael P.
Format: Journal Article
Language:English
Published: Taylor & Francis Group 01.06.1987
Broadcast Education Association
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ISSN:0883-8151, 1550-6878
Online Access:Get full text
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