New Games, New Rules: Big Data and the Changing Context of Strategy

Big data and the mechanisms by which it is produced and disseminated introduce important changes in the ways information is generated and made relevant for organizations. Big data often represents miscellaneous records of the whereabouts of large and shifting online crowds. It is frequently agnostic...

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Vydáno v:Journal of information technology Ročník 30; číslo 1; s. 44 - 57
Hlavní autoři: Constantiou, Ioanna D, Kallinikos, Jannis
Médium: Journal Article
Jazyk:angličtina
Vydáno: London, England SAGE Publications 01.03.2015
Palgrave Macmillan UK
Sage Publications Ltd
Témata:
Accounting
Agnosticism
Big Data
Business and Management
Business Information Systems
Canons
Crowds
Customer relationship management
Data analysis
Data base management
Data collection
Decision making
Information
Information dissemination
Information Systems and Communication Service
Information technology
Innovation/Technology Management
Management
Online
Organizations
Placing
Research Article
Rules
Semiotics
Social networks
Strategies
Strategy
Technological planning
Trends
Usefulness
User generated content
data practices
strategy making
business environment
big data
management
social data
ISSN:0268-3962, 1466-4437
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Popis
Shrnutí:Big data and the mechanisms by which it is produced and disseminated introduce important changes in the ways information is generated and made relevant for organizations. Big data often represents miscellaneous records of the whereabouts of large and shifting online crowds. It is frequently agnostic, in the sense of being produced for generic purposes or purposes different from those sought by big data crunching. It is based on varying formats and modes of communication (e.g., texts, image and sound), raising severe problems of semiotic translation and meaning compatibility. Crucially, the usefulness of big data rests on their steady updatability, a condition that reduces the time span within which this data is useful or relevant. Jointly, these attributes challenge established rules of strategy making as these are manifested in the canons of procuring structured information of lasting value that addresses specific and long-term organizational objectives. The developments underlying big data thus seem to carry important implications for strategy making, and the data and information practices with which strategy has been associated. We conclude by placing the understanding of these changes within the wider social and institutional context of longstanding data practices and the significance they carry for management and organizations.
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ISSN:0268-3962
1466-4437
DOI:10.1057/jit.2014.17