New Games, New Rules: Big Data and the Changing Context of Strategy

Big data and the mechanisms by which it is produced and disseminated introduce important changes in the ways information is generated and made relevant for organizations. Big data often represents miscellaneous records of the whereabouts of large and shifting online crowds. It is frequently agnostic...

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Veröffentlicht in:	Journal of information technology Jg. 30; H. 1; S. 44 - 57
Hauptverfasser:	Constantiou, Ioanna D, Kallinikos, Jannis
Format:	Journal Article
Sprache:	Englisch
Veröffentlicht:	London, England SAGE Publications 01.03.2015 Palgrave Macmillan UK Sage Publications Ltd
Schlagworte:	Accounting Agnosticism Big Data Business and Management Business Information Systems Canons Crowds Customer relationship management Data analysis Data base management Data collection Decision making Information Information dissemination Information Systems and Communication Service Information technology Innovation/Technology Management Management Online Organizations Placing Research Article Rules Semiotics Social networks Strategies Strategy Technological planning Trends Usefulness User generated content data practices strategy making business environment big data management social data
ISSN:	0268-3962, 1466-4437
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Abstract	Big data and the mechanisms by which it is produced and disseminated introduce important changes in the ways information is generated and made relevant for organizations. Big data often represents miscellaneous records of the whereabouts of large and shifting online crowds. It is frequently agnostic, in the sense of being produced for generic purposes or purposes different from those sought by big data crunching. It is based on varying formats and modes of communication (e.g., texts, image and sound), raising severe problems of semiotic translation and meaning compatibility. Crucially, the usefulness of big data rests on their steady updatability, a condition that reduces the time span within which this data is useful or relevant. Jointly, these attributes challenge established rules of strategy making as these are manifested in the canons of procuring structured information of lasting value that addresses specific and long-term organizational objectives. The developments underlying big data thus seem to carry important implications for strategy making, and the data and information practices with which strategy has been associated. We conclude by placing the understanding of these changes within the wider social and institutional context of longstanding data practices and the significance they carry for management and organizations.
AbstractList	Big data and the mechanisms by which it is produced and disseminated introduce important changes in the ways information is generated and made relevant for organizations. Big data often represents miscellaneous records of the where abouts of large and shifting online crowds. It is frequently agnostic, in the sense of being produced for generic purposes or purposes different from those sought by big data crunching. The developments underlying big data thus seem to carry important implications for strategy making, and the data and information practices with which strategy has been associated. We conclude by placing the understanding of these changes within the wider social and institutional context of longstanding data practices and the significance they carry for management and organizations. Big data and the mechanisms by which it is produced and disseminated introduce important changes in the ways information is generated and made relevant for organizations. Big data often represents miscellaneous records of the whereabouts of large and shifting online crowds. It is frequently agnostic, in the sense of being produced for generic purposes or purposes different from those sought by big data crunching. It is based on varying formats and modes of communication (e.g., texts, image and sound), raising severe problems of semiotic translation and meaning compatibility. Crucially, the usefulness of big data rests on their steady updatability, a condition that reduces the time span within which this data is useful or relevant. Jointly, these attributes challenge established rules of strategy making as these are manifested in the canons of procuring structured information of lasting value that addresses specific and long-term organizational objectives. The developments underlying big data thus seem to carry important implications for strategy making, and the data and information practices with which strategy has been associated. We conclude by placing the understanding of these changes within the wider social and institutional context of longstanding data practices and the significance they carry for management and organizations.
Author	Kallinikos, Jannis Constantiou, Ioanna D
Author_xml	– sequence: 1 givenname: Ioanna D surname: Constantiou fullname: Constantiou, Ioanna D – sequence: 2 givenname: Jannis surname: Kallinikos fullname: Kallinikos, Jannis email: J.Kallinikos@lse.ac.uk
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Copyright	2015 Association for Information Technology Trust Association for Information Technology Trust 2014 Association for Information Technology Trust 2015
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SubjectTerms	Accounting Agnosticism Big Data Business and Management Business Information Systems Canons Crowds Customer relationship management Data analysis Data base management Data collection Decision making Information Information dissemination Information Systems and Communication Service Information technology Innovation/Technology Management Management Online Organizations Placing Research Article Rules Semiotics Social networks Strategies Strategy Technological planning Trends Usefulness User generated content
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Title	New Games, New Rules: Big Data and the Changing Context of Strategy
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