Creating Strategic Business Value from Big Data Analytics: A Research Framework

Despite the publicity regarding big data and analytics (BDA), the success rate of these projects and strategic value created from them are unclear. Most literature on BDA focuses on how it can be used to enhance tactical organizational capabilities, but very few studies examine its impact on organiz...

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Vydané v:	Journal of management information systems Ročník 35; číslo 2; s. 388 - 423
Hlavní autori:	Grover, Varun, Chiang, Roger H.L., Liang, Ting-Peng, Zhang, Dongsong
Médium:	Journal Article
Jazyk:	English
Vydavateľské údaje:	Routledge 03.04.2018 Taylor & Francis, Ltd
Predmet:	big data big data analytics big data capabilities big data infrastructure research framework Special Issue: Strategic Value of Big Data and Business Analytics strategic business value
ISSN:	0742-1222, 1557-928X
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