Creating Strategic Business Value from Big Data Analytics: A Research Framework

Despite the publicity regarding big data and analytics (BDA), the success rate of these projects and strategic value created from them are unclear. Most literature on BDA focuses on how it can be used to enhance tactical organizational capabilities, but very few studies examine its impact on organiz...

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Veröffentlicht in:	Journal of management information systems Jg. 35; H. 2; S. 388 - 423
Hauptverfasser:	Grover, Varun, Chiang, Roger H.L., Liang, Ting-Peng, Zhang, Dongsong
Format:	Journal Article
Sprache:	Englisch
Veröffentlicht:	Routledge 03.04.2018 Taylor & Francis, Ltd
Schlagworte:	big data big data analytics big data capabilities big data infrastructure research framework Special Issue: Strategic Value of Big Data and Business Analytics strategic business value
ISSN:	0742-1222, 1557-928X
Online-Zugang:	Volltext
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