The intellectual structure of customer experience research in service scholarship: a bibliometric analysis
This study presents a framework and viewpoint on the intellectual structure and evolution of customer experience research in the service literature. Using the Scopus database, journal articles on customer experience have been extracted and examined to unearth the source knowledge and main themes via...
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| Vydané v: | The Service industries journal Ročník 42; číslo 7-8; s. 514 - 550 |
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| Hlavní autori: | , , |
| Médium: | Journal Article |
| Jazyk: | English |
| Vydavateľské údaje: |
London
Routledge
11.06.2022
Taylor & Francis Ltd |
| Predmet: | |
| ISSN: | 0264-2069, 1743-9507 |
| On-line prístup: | Získať plný text |
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| Abstract | This study presents a framework and viewpoint on the intellectual structure and evolution of customer experience research in the service literature. Using the Scopus database, journal articles on customer experience have been extracted and examined to unearth the source knowledge and main themes via a two-step approach of bibliometric (citation and co-citation) and content analyses. The bibliometric analysis has revealed five main clusters of the knowledge domain: (1) methodology and information technology, (2) customer co-creation of value, (3) service quality and customer satisfaction, (4) tourist experience, (5) customer perception in service environments. Based on the literature review, content analysis was subsequently performed to reveal recent articles from each cluster. Overall, this article comprehensively examines customer experience literature in the service industries. Results present a holistic comprehension of the knowledge domain, reveal scientific progress, and provide main directions and questions for further academic efforts. |
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| AbstractList | This study presents a framework and viewpoint on the intellectual structure and evolution of customer experience research in the service literature. Using the Scopus database, journal articles on customer experience have been extracted and examined to unearth the source knowledge and main themes via a two-step approach of bibliometric (citation and co-citation) and content analyses. The bibliometric analysis has revealed five main clusters of the knowledge domain: (1) methodology and information technology, (2) customer co-creation of value, (3) service quality and customer satisfaction, (4) tourist experience, (5) customer perception in service environments. Based on the literature review, content analysis was subsequently performed to reveal recent articles from each cluster. Overall, this article comprehensively examines customer experience literature in the service industries. Results present a holistic comprehension of the knowledge domain, reveal scientific progress, and provide main directions and questions for further academic efforts. |
| Author | Köseoglu, Mehmet Ali Sökmen, Alptekin Arici, Hasan Evrim |
| Author_xml | – sequence: 1 givenname: Hasan Evrim surname: Arici fullname: Arici, Hasan Evrim email: hasanevrimarici@yahoo.com organization: Kastamonu University – sequence: 2 givenname: Mehmet Ali orcidid: 0000-0001-9369-1995 surname: Köseoglu fullname: Köseoglu, Mehmet Ali organization: Metropolitan State University – sequence: 3 givenname: Alptekin surname: Sökmen fullname: Sökmen, Alptekin organization: Ankara Hacı Bayram Veli University |
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| SubjectTerms | bibliometric analysis Bibliometrics Content analysis Customer experience Customer satisfaction Quality of service service quality service scholarship technology value co-creation Value creation 价值共创 客户体验 技术 文献计量分析 服务性奖学金 服务质量 |
| Title | The intellectual structure of customer experience research in service scholarship: a bibliometric analysis |
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