Rhetoric matters: A social norms explanation for the anomaly of framing
Ample evidence shows that certain words or ways of phrasing things can cause us to change our preferences. We demonstrate one mechanism for why this happens - “framing” evokes norms which then influence choice. We use a laboratory study to test the impact of describing a series of dictator games wit...
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| Veröffentlicht in: | Games and economic behavior Jg. 116; S. 158 - 178 |
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| Hauptverfasser: | , , |
| Format: | Journal Article |
| Sprache: | Englisch |
| Veröffentlicht: |
Elsevier Inc
01.07.2019
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| ISSN: | 0899-8256, 1090-2473 |
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| Abstract | Ample evidence shows that certain words or ways of phrasing things can cause us to change our preferences. We demonstrate one mechanism for why this happens - “framing” evokes norms which then influence choice. We use a laboratory study to test the impact of describing a series of dictator games with either politically charged tax- or neutrally-framed language. Subjects' political identities interact with these frames, causing changes in both norms and choices. Framing makes Democrats prefer equalized outcomes, and Republicans reluctant to redistribute payments even when it leaves them disadvantaged. |
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| AbstractList | Ample evidence shows that certain words or ways of phrasing things can cause us to change our preferences. We demonstrate one mechanism for why this happens - “framing” evokes norms which then influence choice. We use a laboratory study to test the impact of describing a series of dictator games with either politically charged tax- or neutrally-framed language. Subjects' political identities interact with these frames, causing changes in both norms and choices. Framing makes Democrats prefer equalized outcomes, and Republicans reluctant to redistribute payments even when it leaves them disadvantaged. |
| Author | Chang, Daphne Krupka, Erin Chen, Roy |
| Author_xml | – sequence: 1 givenname: Daphne surname: Chang fullname: Chang, Daphne email: daphnec@umich.edu organization: School of Information, University of Michigan, 105 S. State St. Ann Arbor, MI 48109-1221, USA – sequence: 2 givenname: Roy surname: Chen fullname: Chen, Roy email: ecscwr@nus.edu.sg organization: Department of Economics, Faculty of Arts and Social Sciences, National University of Singapore, AS2 #06-02, 1 Arts Link, 117570, Singapore – sequence: 3 givenname: Erin orcidid: 0000-0002-9194-7501 surname: Krupka fullname: Krupka, Erin email: ekrupka@umich.edu organization: School of Information, University of Michigan, 105 S. State St. Ann Arbor, MI 48109-1221, USA |
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