Demand-side strategy and business models: Putting value creation for consumers center stage

Value creation for consumers, as the conditio sine qua non for value capture, is at the heart of demand-side strategy research and is a core element of almost any business model. In this paper, we discuss the unique ideas that demand-side strategy and business model research jointly contribute to th...

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Bibliographic Details

Published in:	Long range planning Vol. 51; no. 1; pp. 22 - 31
Main Authors:	Priem, Richard L., Wenzel, Matthias, Koch, Jochen
Format:	Journal Article
Language:	English
Published:	Elsevier Ltd 01.02.2018 Elsevier Science Publishers
Subjects:	Business models Business schools Consumers Demand-side strategy Value creation Value proposition Value creation Value proposition Demand-side strategy Business models Consumers
ISSN:	0024-6301, 1873-1872
Online Access:	Get full text
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