Exploring Influencers' Commercial Content on Instagram

This study, which explored how commercial products and services are displayed by different influencer categories on Instagram, was motivated by the need for a more transparent picture of the commercial content consumed by followers. Drawing from an ethnographic content analysis of 3,278 Instagram po...

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Vydané v:	Journal of interactive advertising Ročník 24; číslo 2; s. 156 - 168
Hlavní autori:	Hogsnes, Mathilde, Grønli, Tor-Morten, Hansen, Kjeld
Médium:	Journal Article
Jazyk:	English
Vydavateľské údaje:	Routledge 02.04.2024
Predmet:	Commercial content influencer marketing Instagram social media influencers
ISSN:	1525-2019, 1525-2019
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