Using neo-animism to revisit actors for Sustainable Development Goals (SDGs) in S-D logic

[Display omitted] To achieve the UN Sustainable Development Goals (SDGs), a marketing ecosystem composed only of human producers, customers/consumers, and economic stakeholders is inadequate. Instead, foundational rethinking is required. The study’s purpose is to analyze some of the constraints inhe...

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Bibliographic Details
Published in:	Journal of business research Vol. 149; pp. 860 - 868
Main Authors:	Helkkula, Anu, Arnould, Eric J.
Format:	Journal Article
Language:	English
Published:	Elsevier Inc 01.10.2022
Subjects:	Nature Neo-animism Resource integration Service-dominant logic (S-D logic) Sustainable Development Goals (SDGs) Theory of constraints (TOC) Value cocreation Nature Theory of constraints (TOC) Resource integration Service-dominant logic (S-D logic) Sustainable Development Goals (SDGs) Neo-animism Value cocreation
ISSN:	0148-2963, 1873-7978
Online Access:	Get full text
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