Using neo-animism to revisit actors for Sustainable Development Goals (SDGs) in S-D logic
[Display omitted] To achieve the UN Sustainable Development Goals (SDGs), a marketing ecosystem composed only of human producers, customers/consumers, and economic stakeholders is inadequate. Instead, foundational rethinking is required. The study’s purpose is to analyze some of the constraints inhe...
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| Vydáno v: | Journal of business research Ročník 149; s. 860 - 868 |
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| Hlavní autoři: | , |
| Médium: | Journal Article |
| Jazyk: | angličtina |
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Elsevier Inc
01.10.2022
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| ISSN: | 0148-2963, 1873-7978 |
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| Abstract | [Display omitted]
To achieve the UN Sustainable Development Goals (SDGs), a marketing ecosystem composed only of human producers, customers/consumers, and economic stakeholders is inadequate. Instead, foundational rethinking is required. The study’s purpose is to analyze some of the constraints inherent in dominant marketing ontologies for reaching the SDGs. One such foundational constraint in the dominant market ontology is human-centricity, ignoring relationships between humans, animals, and other members of the natural biotic community. Neo-animism rejects the culture (humans)-nature dichotomy. We present three contributions that we call ontological enablers to pursue the SDGs. These contributions bridge a neo-animist approach to resource integration and value cocreation in service-dominant (S-D) logic, which entails implications for researchers and managers. Future research avenues elaborate a relational resource integration and cocreation approach between people and diverse members of the entire biotic community. |
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| AbstractList | [Display omitted]
To achieve the UN Sustainable Development Goals (SDGs), a marketing ecosystem composed only of human producers, customers/consumers, and economic stakeholders is inadequate. Instead, foundational rethinking is required. The study’s purpose is to analyze some of the constraints inherent in dominant marketing ontologies for reaching the SDGs. One such foundational constraint in the dominant market ontology is human-centricity, ignoring relationships between humans, animals, and other members of the natural biotic community. Neo-animism rejects the culture (humans)-nature dichotomy. We present three contributions that we call ontological enablers to pursue the SDGs. These contributions bridge a neo-animist approach to resource integration and value cocreation in service-dominant (S-D) logic, which entails implications for researchers and managers. Future research avenues elaborate a relational resource integration and cocreation approach between people and diverse members of the entire biotic community. |
| Author | Arnould, Eric J. Helkkula, Anu |
| Author_xml | – sequence: 1 givenname: Anu orcidid: 0000-0001-7041-037X surname: Helkkula fullname: Helkkula, Anu email: anu.helkkula@hanken.fi organization: The Centre for Relationship Marketing and Service Management, Hanken School of Economics, Arkadiankatu 22, 00100 Helsinki, Finland – sequence: 2 givenname: Eric J. surname: Arnould fullname: Arnould, Eric J. organization: Aalto University, School of Business, Department of Marketing, Ekonominaukio 1, 02150 Espoo, Finland |
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| Keywords | Nature Theory of constraints (TOC) Resource integration Service-dominant logic (S-D logic) Sustainable Development Goals (SDGs) Neo-animism Value cocreation |
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23 McMichael (10.1016/j.jbusres.2022.05.031_b0255) 2021; 229 Wilk (10.1016/j.jbusres.2022.05.031_b0520) 2010; 6 Goldratt (10.1016/j.jbusres.2022.05.031_b0130) 1988; 26 Sullivan (10.1016/j.jbusres.2022.05.031_b0425) 2011; 69 Bienenstock (10.1016/j.jbusres.2022.05.031_b0040) 2018 Godelier (10.1016/j.jbusres.2022.05.031_b0125) 1999 Hartmann (10.1016/j.jbusres.2022.05.031_b0150) 2015; 32 Kubes (10.1016/j.jbusres.2022.05.031_b0220) 2021 10.1016/j.jbusres.2022.05.031_b0165 Shapiro (10.1016/j.jbusres.2022.05.031_b0365) 2021; 41 Vargo (10.1016/j.jbusres.2022.05.031_b0480) 2006 10.1016/j.jbusres.2022.05.031_b0285 Rival (10.1016/j.jbusres.2022.05.031_b0335) 2012 Kilbourne (10.1016/j.jbusres.2022.05.031_b0190) 2002; 55 Baudrillard (10.1016/j.jbusres.2022.05.031_b0035) 2019 Prothero (10.1016/j.jbusres.2022.05.031_b0330) 2000; 20 Birkin (10.1016/j.jbusres.2022.05.031_b0050) 2009; 18 Plé (10.1016/j.jbusres.2022.05.031_b0320) 2010; 24 10.1016/j.jbusres.2022.05.031_b0030 Kohn (10.1016/j.jbusres.2022.05.031_b0210) 2013 Peattie (10.1016/j.jbusres.2022.05.031_b0300) 2010; 27 10.1016/j.jbusres.2022.05.031_b0390 Abela (10.1016/j.jbusres.2022.05.031_b0005) 2008; 36 Kilbourne (10.1016/j.jbusres.2022.05.031_b0195) 1997; 17 Jaakkola (10.1016/j.jbusres.2022.05.031_b0175) 2020; 10 |
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