A foundational theory of ethical decision-making: The case of marketing professionals

Despite the risk of negative consequences from bad publicity, many brands continue to engage in unethical marketing. With unethical marketing being widely reported in the media, this study commenced with the assumption that awareness of consequences (AC) has little impact on ethical decision-making...

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Veröffentlicht in:Journal of business research Jg. 158; S. 113579
Hauptverfasser: Lim, Weng Marc, O'Connor, Peter, Nair, Sumesh, Soleimani, Samaneh, Rasul, Tareq
Format: Journal Article
Sprache:Englisch
Veröffentlicht: Elsevier Inc 01.03.2023
Schlagworte:
Awareness of consequences
Ethical decision-making
Gender
Self-identity
Self-identity
Awareness of consequences
Gender
Ethical decision-making
ISSN:0148-2963, 1873-7978
Online-Zugang:Volltext
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Abstract Despite the risk of negative consequences from bad publicity, many brands continue to engage in unethical marketing. With unethical marketing being widely reported in the media, this study commenced with the assumption that awareness of consequences (AC) has little impact on ethical decision-making (EDM). This assumption, however, was empirically refuted based on a survey where marketing professionals with high levels of AC engage more in EDM. Noteworthily, this study found that the relationship between AC and EDM is mediated by self-identity (SI), which highlighted the importance for marketing professionals to recognize their own moral identity in ensuring the translation of their AC into EDM. The study also revealed that gender plays a moderating role in the aforementioned relationship, with the effect being stronger for men as opposed to women, a noteworthy deviation from past findings. The implications of these findings are discussed in relation to theory and practice, wherein a foundational theory of ethical decision-making is established.
AbstractList Despite the risk of negative consequences from bad publicity, many brands continue to engage in unethical marketing. With unethical marketing being widely reported in the media, this study commenced with the assumption that awareness of consequences (AC) has little impact on ethical decision-making (EDM). This assumption, however, was empirically refuted based on a survey where marketing professionals with high levels of AC engage more in EDM. Noteworthily, this study found that the relationship between AC and EDM is mediated by self-identity (SI), which highlighted the importance for marketing professionals to recognize their own moral identity in ensuring the translation of their AC into EDM. The study also revealed that gender plays a moderating role in the aforementioned relationship, with the effect being stronger for men as opposed to women, a noteworthy deviation from past findings. The implications of these findings are discussed in relation to theory and practice, wherein a foundational theory of ethical decision-making is established.
ArticleNumber 113579
Author O'Connor, Peter
Lim, Weng Marc
Nair, Sumesh
Soleimani, Samaneh
Rasul, Tareq
Author_xml – sequence: 1
  givenname: Weng Marc
  surname: Lim
  fullname: Lim, Weng Marc
  email: lim@wengmarc.com, marcl@sunway.edu.my, marclim@swin.edu.au, wlim@swinburne.edu.my
  organization: Sunway Business School, Sunway University, Jalan Universiti, 47500 Sunway City, Selangor, Malaysia
– sequence: 2
  givenname: Peter
  surname: O'Connor
  fullname: O'Connor, Peter
  email: peter.oconnor@unisa.edu.au
  organization: University of South Australia, City West Campus (WL5-64), 5000 Adelaide, South Australia, Australia
– sequence: 3
  givenname: Sumesh
  surname: Nair
  fullname: Nair, Sumesh
  email: sumesh.nair@aib.edu.au
  organization: Department of Marketing, Australian Institute of Business, 1 King William Street, 5000 Adelaide, South Australia, Australia
– sequence: 4
  givenname: Samaneh
  surname: Soleimani
  fullname: Soleimani, Samaneh
  email: samaneh.soleimani@aib.edu.au
  organization: Department of Marketing, Australian Institute of Business, 1 King William Street, 5000 Adelaide, South Australia, Australia
– sequence: 5
  givenname: Tareq
  surname: Rasul
  fullname: Rasul, Tareq
  email: tareq.rasul@aib.edu.au, tfrasul@gmail.com
  organization: Department of Marketing, Australian Institute of Business, 1 King William Street, 5000 Adelaide, South Australia, Australia
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Keywords Self-identity
Awareness of consequences
Gender
Ethical decision-making
Language English
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Snippet Despite the risk of negative consequences from bad publicity, many brands continue to engage in unethical marketing. With unethical marketing being widely...
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SubjectTerms Awareness of consequences
Ethical decision-making
Gender
Self-identity
Title A foundational theory of ethical decision-making: The case of marketing professionals
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Volume 158
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