‘We Pay to Buy Ourselves’: Netflix, Spectators & Streaming

This article explains how Netflix has transformed the ways in which we interact with media in the contemporary milieu. I argue that Netflix works through a process of planned differentiation, designing unique customization experiences to create a new type of media user that participates in its globa...

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Bibliographic Details

Published in:	The Journal of communication inquiry Vol. 47; no. 2; pp. 126 - 144
Main Author:	Rodríguez Ortega, Vicente
Format:	Journal Article
Language:	English
Published:	Los Angeles, CA SAGE Publications 01.04.2023 SAGE PUBLICATIONS, INC
Subjects:	Automation Customization Differentiation Habits Human-computer interaction Mass media effects Spectators Netflix spectators video-on-demand streaming services planned differentiation
ISSN:	0196-8599, 1552-4612
Online Access:	Get full text
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