Reputation in Higher Education: A Systematic Review

Published research on corporate reputation has increased in the last 10 years in various sectors. The higher education sector is no stranger to this growth; however, theoretical developments and empirical research have been conducted across various disciplines of knowledge and theoretical approaches...

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Vydáno v:Frontiers in education (Lausanne) Ročník 7
Hlavní autoři: Amado Mateus, Marelby, Juarez Acosta, Fernando
Médium: Journal Article
Jazyk:angličtina
Vydáno: Frontiers Media S.A 29.06.2022
Témata:
higher education
reputation
reputation management
reputation theory
systematic review
university reputation
ISSN:2504-284X, 2504-284X
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Abstract Published research on corporate reputation has increased in the last 10 years in various sectors. The higher education sector is no stranger to this growth; however, theoretical developments and empirical research have been conducted across various disciplines of knowledge and theoretical approaches, which has made it difficult to theorize about it. In addition to this, the dimensionality of the construct, its dependence on the perception of public interest, and the difficulty of its measurement have made it a challenge for universities. This article develops a systematic review of reputation in higher education institutions. While there is evidence of contributions in the development of the theory and its conceptualization, these have occurred in other sectors such as banking, service industries, retailing, tourism and hospitality, and are not specifically focused on the higher education sector. As such, we seek to identify and characterize how reputation has been studied in this sector, highlighting conceptual and theoretical approaches that have supported the studies, which will help to overcome the fragmentation of the same from an integral definition applied to the education service.
AbstractList Published research on corporate reputation has increased in the last 10 years in various sectors. The higher education sector is no stranger to this growth; however, theoretical developments and empirical research have been conducted across various disciplines of knowledge and theoretical approaches, which has made it difficult to theorize about it. In addition to this, the dimensionality of the construct, its dependence on the perception of public interest, and the difficulty of its measurement have made it a challenge for universities. This article develops a systematic review of reputation in higher education institutions. While there is evidence of contributions in the development of the theory and its conceptualization, these have occurred in other sectors such as banking, service industries, retailing, tourism and hospitality, and are not specifically focused on the higher education sector. As such, we seek to identify and characterize how reputation has been studied in this sector, highlighting conceptual and theoretical approaches that have supported the studies, which will help to overcome the fragmentation of the same from an integral definition applied to the education service.
Author Amado Mateus, Marelby
Juarez Acosta, Fernando
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Snippet Published research on corporate reputation has increased in the last 10 years in various sectors. The higher education sector is no stranger to this growth;...
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SubjectTerms higher education
reputation
reputation management
reputation theory
systematic review
university reputation
Title Reputation in Higher Education: A Systematic Review
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Volume 7
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