Improving compostable plastic disposal: An application of the Behaviour Change Wheel intervention development method
Compostable plastics have great potential environmental benefits, however, the damage caused by incorrect waste management offsets them. This study aims to develop a behavior change intervention aimed at improving compostable plastic disposal. We illustrate application of the Behaviour Change Wheel...
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| Vydáno v: | Frontiers in sustainability (Lausanne) Ročník 3 |
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| Médium: | Journal Article |
| Jazyk: | angličtina |
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Frontiers Media S.A
18.08.2022
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| ISSN: | 2673-4524, 2673-4524 |
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| Abstract | Compostable plastics have great potential environmental benefits, however, the damage caused by incorrect waste management offsets them. This study aims to develop a behavior change intervention aimed at improving compostable plastic disposal. We illustrate application of the Behaviour Change Wheel framework to design an intervention in this context. First, the target behavior was understood by specifying it and identifying potential behavioral influences. Second, behavioral influences were systematically linked to potential intervention strategies and refined by evaluating the likely affordability, practicability, effectiveness, acceptability, equity and potential for side-effects (APEASE criteria) in a UK implementation context. Finally, intervention content and implementation options were selected by systematically selecting specific Behavior Change Techniques and refining them by evaluating them against APEASE criteria. The target behavior was identified as UK citizens disposing of compostable plastic waste in the food waste bin meant for collection by local authorities. Influences on compostable plastic disposal were identified as “psychological capability” (i.e., attention and knowledge), “reflective motivation” (i.e., beliefs around environmental impact of compostable plastics) and “physical opportunity” (i.e., access to appropriate waste management). “Education” and “environmental restructuring” were the intervention types selected. “Communications/marketing”, “guidelines” and “restructuring the physical and social environment” were the policy options selected. Selected behavior change techniques were: instruction on how to perform the behavior, prompts/cues, adding objects to the environment and restructuring the physical environment. The resulting intervention is a disposal instruction label for compostable packaging, comprising of instructions and a logo. The next step is user testing the developed disposal instruction labels in terms of their effect on promoting the desired disposal behavior. The novelty of this study includes the development of an intervention to reduce compostable plastic waste and the explicit, step-by-step documentation of the intervention development process. The scientific significance is therefore both applied and theoretical. When evaluated, our intervention has the potential to yield insights relating to what improves compostable plastic disposal amongst citizens. This, in turn, has key policy implications for product and package labeling. By openly documenting our method, we demonstrate a systematic and transparent approach to intervention design, providing an adaptable template and model for others. |
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| AbstractList | Compostable plastics have great potential environmental benefits, however, the damage caused by incorrect waste management offsets them. This study aims to develop a behavior change intervention aimed at improving compostable plastic disposal. We illustrate application of the Behaviour Change Wheel framework to design an intervention in this context. First, the target behavior was understood by specifying it and identifying potential behavioral influences. Second, behavioral influences were systematically linked to potential intervention strategies and refined by evaluating the likely affordability, practicability, effectiveness, acceptability, equity and potential for side-effects (APEASE criteria) in a UK implementation context. Finally, intervention content and implementation options were selected by systematically selecting specific Behavior Change Techniques and refining them by evaluating them against APEASE criteria. The target behavior was identified as UK citizens disposing of compostable plastic waste in the food waste bin meant for collection by local authorities. Influences on compostable plastic disposal were identified as “psychological capability” (i.e., attention and knowledge), “reflective motivation” (i.e., beliefs around environmental impact of compostable plastics) and “physical opportunity” (i.e., access to appropriate waste management). “Education” and “environmental restructuring” were the intervention types selected. “Communications/marketing”, “guidelines” and “restructuring the physical and social environment” were the policy options selected. Selected behavior change techniques were: instruction on how to perform the behavior, prompts/cues, adding objects to the environment and restructuring the physical environment. The resulting intervention is a disposal instruction label for compostable packaging, comprising of instructions and a logo. The next step is user testing the developed disposal instruction labels in terms of their effect on promoting the desired disposal behavior. The novelty of this study includes the development of an intervention to reduce compostable plastic waste and the explicit, step-by-step documentation of the intervention development process. The scientific significance is therefore both applied and theoretical. When evaluated, our intervention has the potential to yield insights relating to what improves compostable plastic disposal amongst citizens. This, in turn, has key policy implications for product and package labeling. By openly documenting our method, we demonstrate a systematic and transparent approach to intervention design, providing an adaptable template and model for others. |
| Author | Purkiss, Danielle Miodownik, Mark Allison, Ayşe Lisa Michie, Susan Lorencatto, Fabiana |
| Author_xml | – sequence: 1 givenname: Ayşe Lisa surname: Allison fullname: Allison, Ayşe Lisa – sequence: 2 givenname: Danielle surname: Purkiss fullname: Purkiss, Danielle – sequence: 3 givenname: Fabiana surname: Lorencatto fullname: Lorencatto, Fabiana – sequence: 4 givenname: Mark surname: Miodownik fullname: Miodownik, Mark – sequence: 5 givenname: Susan surname: Michie fullname: Michie, Susan |
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| References_xml | – volume: 337 start-page: a1655 year: 2008 ident: B8 article-title: Developing and evaluating complex interventions: The new medical research council guidance publication-title: BMJ Clin. Res doi: 10.1136/bmj.a1655 – ident: B9 – volume: 191 start-page: 107245 year: 2022 ident: B4 article-title: No clue about bioplastics publication-title: Ecol. Econ doi: 10.1016/j.ecolecon.2021.107245 – ident: B10 – start-page: 1003 volume-title: The Behaviour Change Wheel. A Guide to Designing Interventions, 1st ed year: 2014 ident: B26 – volume: 136 start-page: 109 year: 2016 ident: B25 article-title: Why is changing health-related behaviour so difficult? publication-title: Public Health doi: 10.1016/j.puhe.2016.03.030 – volume: 151 start-page: 104479 year: 2019 ident: B12 article-title: Public attitudes towards bioplastics–knowledge, perception and end-of-life management publication-title: Resour. Conserv. Recycl doi: 10.1016/j.resconrec.2019.104479 – ident: B7 – ident: B5 – ident: B29 – volume: 78 start-page: 54 year: 2013 ident: B40 article-title: Life cycle assessments of biodegradable, commercial biopolymers—a critical review publication-title: Resour. Conserv. Recycl doi: 10.1016/j.resconrec.2013.06.010 – volume: 19 start-page: 2729 year: 2022 ident: B2 article-title: Barriers and Enablers to Food Waste Recycling: A Mixed Methods Study amongst UK Citizens publication-title: Int. J. Environ. Res. Public Health doi: 10.3390/ijerph19052729 – ident: B18 – ident: B16 – ident: B31 – volume: 15 start-page: 325 year: 2016 ident: B21 article-title: Developing interventions to change recycling behaviors: a case study of applying behavioral science publication-title: Appl. Environ. Educ. Commun doi: 10.1080/1533015X.2016.1241166 – ident: B33 – ident: B37 – ident: B39 – volume: 46 start-page: 81 year: 2013 ident: B27 article-title: The behavior change technique taxonomy (v1) of 93 hierarchically clustered techniques: building an international consensus for the reporting of behavior change interventions publication-title: Ann. Behav. Med doi: 10.1007/s12160-013-9486-6 – ident: B36 – ident: B11 – volume: 705 start-page: 135820 year: 2020 ident: B35 article-title: The paradox between the environmental appeal of bio-based plastic packaging for consumers and their disposal behaviour publication-title: Sci. Total Environ doi: 10.1016/j.scitotenv.2019.135820 – volume: 10 start-page: e033516 year: 2020 ident: B14 article-title: Guidance for reporting intervention development studies in health research (GUIDED): an evidence-based consensus study publication-title: BMJ Open doi: 10.1136/bmjopen-2019-033516 – start-page: 348 year: 2014 ident: B23 article-title: Better reporting of interventions: template for intervention description and replication (TIDieR) checklist and guide publication-title: BMJ doi: 10.1136/bmj.g1687 – volume: 6 start-page: 42 year: 2011 ident: B28 article-title: The behaviour change wheel: a new method for characterising and designing behaviour change interventions publication-title: Implement. Sci doi: 10.1186/1748-5908-6-42 – volume: 3 start-page: 901885 year: 2022 ident: B34 article-title: A review of sorting and separating technologies suitable for compostable and biodegradable plastic packaging publication-title: Front. Sustain doi: 10.3389/frsus.2022.901885 – ident: B6 – start-page: 312 year: 2008 ident: B13 article-title: Directive 2008/98/EC of the European Parliament and of the Council of 19 November 2008 on waste and repealing certain Directives publication-title: Official Journal of the European Union L – volume-title: Environmental Labels and Declarations-Self-declared Environmental Claims (type II Environmental Labelling) year: 2016 ident: B24 – ident: B22 – volume: 7 start-page: 1 year: 2012 ident: B20 article-title: Developing theory-informed behaviour change interventions to implement evidence into practice: a systematic approach using the Theoretical Domains Framework publication-title: Implement. Sci doi: 10.1186/1748-5908-7-38 – volume: 13 start-page: 1463 ident: B1 article-title: Barriers and enablers to buying biodegradable and compostable plastic packaging publication-title: Sustainability doi: 10.3390/su13031463 – ident: B17 – volume: 185 start-page: 476 year: 2018 ident: B32 article-title: Bio-based plastics-A review of environmental, social and economic impact assessments publication-title: J. Clean. Prodction doi: 10.1016/j.jclepro.2018.03.014 – ident: B15 – ident: B30 – volume: 3 ident: B3 article-title: Influences on single-use and reusable cup use: a multidisciplinary mixed-methods approach to designing interventions reducing plastic waste publication-title: UCL Open Eviron doi: 10.14324/111.444/ucloe.000025 – ident: B19 – ident: B38 |
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