The contribution of self‐disclosure to promotional response: Examining the roles of deservingness and social class

Facing the fact of declining sales of firms, promotions serve as an important tool to facilitate short‐term sales. Yet, marketers still face the question of promotion effectiveness based on consumer self‐disclosure behavior. In this paper, we examine the effects of self‐relevant information disclosu...

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Bibliographic Details

Published in:	Psychology & marketing Vol. 40; no. 4; pp. 811 - 824
Main Authors:	Wang, Jun, Han, Bing, Liu, Yi
Format:	Journal Article
Language:	English
Published:	Hoboken Wiley Periodicals Inc 01.04.2023
Subjects:	Consumer behavior deservingness Disclosure personal information disclosure promotions Self disclosure social class
ISSN:	0742-6046, 1520-6793
Online Access:	Get full text
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