The contribution of self‐disclosure to promotional response: Examining the roles of deservingness and social class

Facing the fact of declining sales of firms, promotions serve as an important tool to facilitate short‐term sales. Yet, marketers still face the question of promotion effectiveness based on consumer self‐disclosure behavior. In this paper, we examine the effects of self‐relevant information disclosu...

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Vydané v:	Psychology & marketing Ročník 40; číslo 4; s. 811 - 824
Hlavní autori:	Wang, Jun, Han, Bing, Liu, Yi
Médium:	Journal Article
Jazyk:	English
Vydavateľské údaje:	Hoboken Wiley Periodicals Inc 01.04.2023
Predmet:	Consumer behavior deservingness Disclosure personal information disclosure promotions Self disclosure social class
ISSN:	0742-6046, 1520-6793
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