The effect of immersive experience, user engagement and perceived authenticity on place satisfaction in the context of augmented reality
PurposeThis study aims to measure the effect of augmented reality (AR) on immersive experiences, place satisfaction, user engagement and perceived authenticity.Design/methodology/approachThe population of the research consists of museum visitors visiting the Sakip Sabanci Museum in Turkey, which pro...
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| Published in: | Library hi tech Vol. 42; no. 4; pp. 1331 - 1346 |
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| Main Authors: | , , |
| Format: | Journal Article |
| Language: | English |
| Published: |
Bradford
Emerald Publishing Limited
23.07.2024
Emerald Group Publishing Limited |
| Subjects: | |
| ISSN: | 0737-8831, 2054-166X |
| Online Access: | Get full text |
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