The effect of immersive experience, user engagement and perceived authenticity on place satisfaction in the context of augmented reality

PurposeThis study aims to measure the effect of augmented reality (AR) on immersive experiences, place satisfaction, user engagement and perceived authenticity.Design/methodology/approachThe population of the research consists of museum visitors visiting the Sakip Sabanci Museum in Turkey, which pro...

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Bibliographic Details
Published in:Library hi tech Vol. 42; no. 4; pp. 1331 - 1346
Main Authors: Dağ, Kazım, Çavuşoğlu, Sinan, Durmaz, Yakup
Format: Journal Article
Language:English
Published: Bradford Emerald Publishing Limited 23.07.2024
Emerald Group Publishing Limited
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ISSN:0737-8831, 2054-166X
Online Access:Get full text
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