Effective product-service systems: A value-based framework

Manufacturers increasingly engage in servitization and as a result offer services in combination with their products (i.e., product-service systems, PSS). However, while servitization in theory seems to be a promising strategy, in practice, the bundling of services with product offerings does not al...

Celý popis

Podrobná bibliografia

Vydané v:	Industrial marketing management Ročník 60; s. 33 - 41
Hlavní autori:	Kuijken, Bram, Gemser, Gerda, Wijnberg, Nachoem M.
Médium:	Journal Article
Jazyk:	English
Vydavateľské údaje:	Elsevier Inc 01.01.2017
Predmet:	Customer value Framework Product-service systems Servitization Customer value Servitization Framework Product-service systems
ISSN:	0019-8501, 1873-2062
On-line prístup:	Získať plný text
Tagy:	Pridať tag Žiadne tagy, Buďte prvý, kto otaguje tento záznam!