Effective product-service systems: A value-based framework

Manufacturers increasingly engage in servitization and as a result offer services in combination with their products (i.e., product-service systems, PSS). However, while servitization in theory seems to be a promising strategy, in practice, the bundling of services with product offerings does not al...

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Veröffentlicht in:	Industrial marketing management Jg. 60; S. 33 - 41
Hauptverfasser:	Kuijken, Bram, Gemser, Gerda, Wijnberg, Nachoem M.
Format:	Journal Article
Sprache:	Englisch
Veröffentlicht:	Elsevier Inc 01.01.2017
Schlagworte:	Customer value Framework Product-service systems Servitization Customer value Servitization Framework Product-service systems
ISSN:	0019-8501, 1873-2062
Online-Zugang:	Volltext
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