A service design perspective on the stakeholder engagement journey during B2B innovation: Challenges and future research agenda

Innovation in business-to-business (B2B) contexts deals with highly dynamic, complex, and heterogeneous constellations of stakeholders with a diversity of goals, motives, and capabilities that further challenge successful management of B2B innovation processes and outcomes. Complex challenges, such...

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Bibliographic Details

Published in:	Industrial marketing management Vol. 95; pp. 128 - 141
Main Authors:	Lievens, Annouk, Blažević, Vera
Format:	Journal Article
Language:	English
Published:	Elsevier Inc 01.05.2021
Subjects:	B2B innovation process Innovation networks Service design Stakeholder engagement Stakeholder engagement journey B2B innovation process Innovation networks Stakeholder engagement journey Service design Stakeholder engagement
ISSN:	0019-8501, 1873-2062
Online Access:	Get full text
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