APA (7th ed.) Citation

Leong, K. Y., Ho, J. S. Y., Tehseen, S., Yafi, E., & Cham, T. (2024). The intangible values of live streaming and their effect on audience engagement. Journal of marketing analytics, 12(4), 990-1005. https://doi.org/10.1057/s41270-023-00247-1

Chicago Style (17th ed.) Citation

Leong, Kah Yi, Jessica Sze Yin Ho, Shehnaz Tehseen, Eiad Yafi, and Tat-Huei Cham. "The Intangible Values of Live Streaming and Their Effect on Audience Engagement." Journal of Marketing Analytics 12, no. 4 (2024): 990-1005. https://doi.org/10.1057/s41270-023-00247-1.

MLA (9th ed.) Citation

Leong, Kah Yi, et al. "The Intangible Values of Live Streaming and Their Effect on Audience Engagement." Journal of Marketing Analytics, vol. 12, no. 4, 2024, pp. 990-1005, https://doi.org/10.1057/s41270-023-00247-1.