Leong, K. Y., Ho, J. S. Y., Tehseen, S., Yafi, E., & Cham, T. (2024). The intangible values of live streaming and their effect on audience engagement. Journal of marketing analytics, 12(4), 990-1005. https://doi.org/10.1057/s41270-023-00247-1
Citace podle Chicago (17th ed.)Leong, Kah Yi, Jessica Sze Yin Ho, Shehnaz Tehseen, Eiad Yafi, a Tat-Huei Cham. "The Intangible Values of Live Streaming and Their Effect on Audience Engagement." Journal of Marketing Analytics 12, no. 4 (2024): 990-1005. https://doi.org/10.1057/s41270-023-00247-1.
Citace podle MLA (9th ed.)Leong, Kah Yi, et al. "The Intangible Values of Live Streaming and Their Effect on Audience Engagement." Journal of Marketing Analytics, vol. 12, no. 4, 2024, pp. 990-1005, https://doi.org/10.1057/s41270-023-00247-1.