Enjoy to read and enjoy to shop: An investigation on the impact of product information presentation on purchase intention in digital content marketing
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| Published in: | Journal of retailing and consumer services Vol. 76; p. 103594 |
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| Main Authors: | , , |
| Format: | Journal Article |
| Language: | English |
| Published: |
01.01.2024
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| ISSN: | 0969-6989 |
| Online Access: | Get full text |
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| ISSN: | 0969-6989 |
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| DOI: | 10.1016/j.jretconser.2023.103594 |